Overview

Overseeing all creative output for the UK & Europe, leading projects within the Say Media global creative studios and numerous agency partners to create interactive, content-rich, engaging digital campaigns which include video storytelling, experiential, social content and authentic editorial, that work across all devices.

Functioning as the creative voice of Say Media in the UK & Europe, assisting the Sales and Solutions teams to meet the needs of our client brands. Leveraging UX, interactivity, experience design, technology and authentic content, we create unique brand experiences that connect with target audiences.

Project

Advertising Product Suite

Sector

Advertising / Branded Content

Services

Ideation / Creative Direction / UI

VR 360 interactive shopping experience

The Body Studio at Selfridges

Rich Media Advertising

AdFramesTM Fullscreen Takeovers

Branded Content Project

British Airways – Seize The Moment

The Brief

Get twenty-somethings to fly with British Airways rather than traditionally-preferred budget airlines.

The Insight

Being twenty-something, for many, is the only time when you have disposable income and nothing stopping you from packing up your bags and travelling on a whim.

The Concept

Two editors are challenged to travel, explore, inspire and surprise the other with a wonderful break.

The Result

A bespoke editorial program comprising a total of one video and six posts by two influential editors. The video introduces the campaign to consumers and sets up the overarching storyline. Each editor produced one post to detail how they pack in a moment’s notice, and another to detail their trip; the food, music, culture, fashion. Social and content engagement ads amplified the whole campaign across all networks.

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